Ego and architecture

This apartment’s concept draws inspiration from the ideas of psychologist Robert Greene, who identifies excessive egoism—a profound lack of empathy—as a key issue among today’s youth. His proposed solution is to shift our focus outward, directing energy toward others rather than remaining trapped in self-centered thinking.

Similarly, this apartment sheds its own ego, fully adapting to its user and offering a space that evolves to meet their needs and aspirations.

Here, furniture seems to vanish at first glance, as the apartment itself functions as an integrated, multi-purpose living environment. A versatile stage, crafted from carpentry elements, serves as both storage and a hidden bed compartment when not in use. Its design features a series of boxes with lids that can be raised to act as backrests. Along the walls, a modular system of tables and chests can be reconfigured to suit the user’s needs, with the chest doubling as a bench.
The kitchen, too, is unobtrusive; when not needed, it can disappear behind a folding screen that cleverly doubles as a projection screen. This design offers a flexible and empathetic living space, prioritizing the user’s experience above all else.

Place for an athlete

Name: Marin
Age: 22
Study: Kinesiology

Place for an actress

Name: Lea
Age: 19
Study: Academy of dramatic arts

Stage rehearsal

Movie screening

Place for a party animal

Name: Josip
Age: 24
Study: Zagreb School of Business